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Events Dec, 16 2014

D\'lecta observed International Tea Day in Mumbai

International Tea Day has been observed since 2005 in many tea producing countries. The first International Tea Day was celebrated in New Delhi on the 15th December 2005 and has ever since been observed by several countries each year.

By Franchise India Bureau
D\'lecta observed International Tea Day in Mumbai

Dlecta Café, one of India’s leading beverages vending Solutions Company has observed International Tea day by creating awareness on tea followed by a Tea Tasting session to celebrate the legacy of the iconic beverage.

Prahlad Kakkar, renowned Ad man and tea aficionado attended the event and shared stories on his love for the beverage. The day was also marked by the unveiling of the first ever automatic fresh tea brewing machine. The machine is unique to the world of tea and is being patented for technology.

International Tea Day has been observed since 2005 in many tea producing countries. The first International Tea Day was celebrated in New Delhi on the 15th December 2005 and has ever since been observed by several countries each year.

“International Tea Day was formerly introduced with the aim of drawing global attention of governments and citizens to the impact of global tea trade on workers, small growers and consumers. The forum has helped many small scale growers and workers to come together and become a collective voice of the industry. Today, we observe this day to continue reminding ourselves that tea is not just the favourite beverage of India but also that there is an entire industry that thrives and livelihoods that sustain because of tea,” said Deepak Jain, Founder and MD, D’lecta Foods Pvt Ltd.

“Even though Tea is lot more subtle and varied than coffee it is losing out to it because the younger generation is adapting to it and it is not promoted sufficiently. Tea is our heritage and should be promoted as the national drink of India,” added Pralhad Kakkar.

India being the second largest producer and biggest consumer of tea after China, is a global lead in this segment and holds fourth place in exports after Kenya, China and Sri Lanka, and together with these nations account for 78 percent of world production and 71 percent of world exports.
 

Related: ‘Show your love week’ at Pebbles

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