Restaurant Franchise Opportunities

Launch Feb, 21 2015

Cutty Sark, the scotch whisky brands enters into the Indian market

Since Goa possesses maritime weather and fluctuations are not extensive owing to its geographical location, the company selected the union territory as the preferred site.

By Franchise India Bureau
Cutty Sark, the scotch whisky brands enters into the Indian market

Cutty Sark, the British Scotch whisky maker Edrington group has forayed into Indian market by opening its first distillery in Goa.

This will be the brand’s first distillery outside its country.

"This is the first time Edrington group has opened any factory outside Scotland," said Siddharth Banerji, MD, Kyndal group.

Kyndal grou, which is an importer, manufacturer and distributor of premium spirits that cover the domestic and duty-free markets of the sub-continent and West Asia, has entered into a partnership with Edrington in India, where the former produces and markets their brand-owned products.

"No one can ignore the size of the Indian market, which consumes 2.8 million cases of whisky every year. With the market growing at a pace of 10 to 12 percent per annum, India is a huge market," added Banerji.

Since Goa possesses maritime weather and fluctuations are not extensive owing to its geographical location, the company selected the union territory as the preferred site.

The scotch maker used to export its brand Cutty Sark, a blended scotch whisky to India in the past that cost Rs 2,600 a bottle.

With home production commencing this year, prices would fall to Rs 1,400 for a bottle of 750 ml.

Related: Fi & Hi 2014 to launch regulatory handbook for bakery industry

Click Here to add Comment
Please add your Comment
Rating
NEWSLETTER SIGNUP

Submit your email address to receive the latest updates on news & host of opportunities.

Most

Video

Magazines & Books

Read the latest franchising magazines and books to get comprehensive and up-to-date information on leading franchise systems, trends and more.

BOS
Recommended For You
Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Restaurant India

Copyright © 2009 - 2016 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit www.franchiseindia.com/terms.