Creambell to invest Rs 275 crore in next 3 years

Creambell, India’s fastest growing ice cream brand with a strong presence in Northern, Central and Southern region of the country has announced its entry into Gujarat market.

“We are happy to announce our entry in Gujarat and we will be focusing over the next five years to build a strong presence here. In the first phase, our focus would be on Ahmedabad, the key Ice cream market of Gujarat. Next year onward, we hope to expand our presence to Baroda, Rajkot and Surat and then rest of Gujarat,” said Nitin Arora, CEO, Creambell.

Creambell is expanding its footprint across the country. In a short span of 12 years, Creambell has notched up a 15 per cent market share and emerged as one of the top 5 leading brands in the highly competitive ice cream segment in the country.

“We are aiming for an increased overall market share of 18 per cent and for this the company has earmarked investments of Rs 275 crores over the next 3 years in capacity expansion, research and development and market activations”, added Arora.

Creambell is also expanding beyond India, aiming for growing international presence. With major interests in the Africa diary market, Creambell is introducing its ice cream brand in the continent  gradually in countries like Uganda, Kenya, Zambia and Tanzania.

Creambell currently has a presence in over 70 per cent of the overall ice cream retail segment and over 10,000 push carts across India in areas of presence.

Creambell has wholly owned three state-of-the-art production facilities (Baddi, Kosi and Goa).