Restaurant Franchise Opportunities

Growth Oct, 03 2014

Coca Cola sells 1 lakh Coke Zero cans in India in 13 daysCoca Cola sells 1 lakh Coke Zero cans in India in 13 days

With this sale Coca Cola has marked the highest sale for beverages on e-commerce platforms in country.

By Franchise India Bureau
Coca Cola sells 1 lakh Coke Zero cans in India in 13 daysCoca Cola sells 1 lakh Coke Zero cans in India in 13 days

Coke Zero, Coca-Cola's zero sugar beverages which was launched only on Coke Zero e-commerce platform Amazon.in for two weeks before it goes into mass retail, crossed 1 lakh cans sales in 13 days, according to a report published in Economic Times.

"The consumer's response to Coca-Cola Zero pre-bookings on Amazon.in shows their preference for the brand's taste and also that they are willing to try newer mediums of commerce even for traditional products like soft drinks," said a spokesperson for Coca-Cola's bottling partner, Hindustan Coca-Cola Beverages, in response to an email query to Economic Times.

The zero sugar drink which has $1 billion global sales is being sold exclusively through Subway restaurants, Inox theatres and Reliance Fresh stores in the first two weeks of its debut.

Coca-Cola Zero is available in 300 ml slim cans, 400 ml PET bottles and 600 ml PET at the same price points as regular Coca-Cola. It is priced at Rs 30 for 300 ml cans and Rs 35 for a 600 ml PET bottle. Coca-Cola Zero will be manufactured at 10 plants, belonging jointly to the company and franchise partner Moon Beverages.

At the time of launch, Venkatesh Kini, Coca-Cola India and South West Asia President, said, "As we move towards the halfway mark of the decade, it is important that we add new offerings to our portfolio even as we nurture the existing brands.” 

Related: Future Group to bet big on food business, targets Rs 20,000 crore revenue

Click Here to add Comment
Please add your Comment
Rating
NEWSLETTER SIGNUP

Submit your email address to receive the latest updates on news & host of opportunities.

Most

Video

Magazines & Books

Read the latest franchising magazines and books to get comprehensive and up-to-date information on leading franchise systems, trends and more.

BOS
Recommended For You
Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Restaurant India

Copyright © 2009 - 2016 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit www.franchiseindia.com/terms.