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Launch Dec, 05 2014

Chocolat Frey organises workshops for hospitality sector in India

Chocolat Frey is based in Buchs in the Swiss Canton of Aargau and has launched its chocolate in the Indian market earlier this month.

By Franchise India Bureau
Chocolat Frey organises workshops for hospitality sector in India

Chocolat Frey, one of the leading chocolate manufacturers of Switzerland has organised about seven workshops in India for the hospitality industry, according to a report published by Financial Express.

Chocolat Frey is based in Buchs in the Swiss Canton of Aargau and has launched its chocolate in the Indian market earlier this month.

To create awareness about its products and its application, Chocolat Frey conducted three workshops in Delhi and four workshops in Mumbai.

The company hosted one of its workshops in a hospitality college, Sheila Raheja Institute of Hotel Management. “The products which we offer have great potential in the India market. Indian people are knowledgeable about Swiss food in general. It is a 100 per cent Swiss made product, where everything right from sugar, milk powder is sourced from Switzerland. It will take some time, but over the coming years it will make a big impact in the India market," Ralph Gottschalk, pastry chef consultant, Chocolat Frey told FE.

Speaking about the India market, Michael Schwarz, sales manager-industry, food services, Chocolat Frey, said: “The response for our products in the retail sector is positive. People like the creamy taste of milk chocolates especially, but even our dark chocolates are not that strong, which is liked by the people. In the retail sector we work with some ingredients like hazelnuts which are popular in the India market."

Schwarz added further, "Soon we will work with our distributor- United Distributors (UDI) in India to get more products in this market and it’s also important for us to make our study in the market. In the last two years what I learnt is that it is not easy to work in India and on the other hand it is important that our distributors make sure that our products reach the consumers regularly.”
 

Related: Crowne Plaza launches competition

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