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Launch Dec, 17 2014

Celebrity chef Sanjeev Kapoor launches \'FoodFood\' in US

The lifestyle channel was launched in India in January 2011 and is a joint venture between Astro All Asia Networks PLC (Astro), a Malaysian cross-media group, and Turmeric Vision Pvt. Ltd (TVPL), the television company owned Kapoor.

By Franchise India Bureau
Celebrity chef Sanjeev Kapoor launches \'FoodFood\' in US

Sanjeev Kapoor, the celebrity chef and restaurateur, who owns brands like The Yellow Chilli and Signature has launched his channel ‘FoodFood’ in the US, as per a report in News India Times.

The food lovers from in and around the industry gathered on 4th December to celebrate the launch of the chef’s channel in the US, which was hosted by the Varli group.

The evening included food and wine samplings as well as cooking demonstrations by Chef Kapoor and Dhandu Ram, Chef de Cuisine at Dhoom restaurant.

The lifestyle channel was launched in India in January 2011 and is a joint venture between Astro All Asia Networks PLC (Astro), a Malaysian cross-media group, and Turmeric Vision Pvt. Ltd (TVPL), the television company owned Kapoor.

However, in the US, FoodFood will be featuring Indian and global cuisines along with fusion and innovation from across the globe.

Kapoor and his team will share popular shows like Sanjeev Kapoor’s Kitchen, Turban Tadka, Mummy Ka Magic and Health Mange More.

Related: MTR Launches SnackUp

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