Carlsberg strengthen beer portfolio

Carlsberg has launched new range of Tuborg Classic to strengthen its strong beer portfolio.

The brand has launched the Tuborg Classic in Maharashtra, and will expand to other markets in the next few months.

“Today, consumers appreciate the distinctive quality and taste of premium beers. Keeping in line with the trends, we have launched Tuborg Classic, a brew made with Scotch Malts offering a stronger & smoother taste,” shares Michael Jensen, MD, Carlsberg.

Carlsberg which is the third largest player in the Indian market has launched the new variant to compete with rivals United Breweries (UB) and SABMiller.