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Launch Feb, 04 2015

CCD launches two new teas infused with the goodness of Japanese green tea, matcha

The two new teas Matcha Frappe and Matcha Lattea are available at all CCD outlets across the country priced between Rs 70 to Rs 100.

By Franchise India Bureau
CCD launches two new teas infused with the goodness of Japanese green tea, matcha

Café Coffee Day (CCD), one of the leading coffee café chain and youth brand in India has introduced refreshing new flavor to its range of teas, infused with the goodness of Japanese green tea, matcha.

Matcha Frappe and Matcha Lattea come in the wake of introducing exciting new offerings to enhance consumer experiences at the cafe.

Consumed in Japan for almost 900 years, matcha is 100 per cent natural, organic green tea leaves ground down to a fine powder.

Its health benefits in terms of nutritional value and antioxidant content exceed those of green tea because with matcha one ingests the whole leaf, not just the brewed water.

CCD with its expertise in the art and science of brewing has introduced matcha in two flavoursome and delicious variants.

Matcha Frappe is a creamy cold frappe laced with vanilla and blended with matcha providing the goodness of green tea with great taste. Matcha Lattea is a steaming hot tea infused with matcha and lightly flavored with vanilla for a sweet after taste. 

“Consumers are always looking for new and varied tastes and experiences whilst hanging out at CCD. The two new teas introduced at our cafes are catered to do just that. With Matcha Frappe and Matcha Lattea, we bring to the table two teas based beverages that are great to taste and furthermore come with the benefits of matcha calling out to those looking for a healthy beverage option as well. The new teas with its unique taste are sure to appeal to both tea and coffee lovers alike,” said Bidisha Nagaraj, Group President Marketing, Coffee Day Group.

The two new teas Matcha Frappe and Matcha Lattea are available at all CCD outlets across the country priced between Rs 70 to Rs 100.

Related: Hakkasan introduced set lunch menu

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