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QSR franchise Nov, 20 2015

Burger King collaborates with food ordering app Swiggy

Burger King is now all set to deliver a ‘melt in the mouth’ experience to its consumers at lightning fast speed, collaborating with Swiggy for a quick and seamless ordering experience.

By Franchise India Bureau
Burger King collaborates with food ordering app Swiggy

RI Bureau

Burger King, the second largest fast food hamburger chain in the world has now partnered with Swiggy to expedite its customer convenience by strengthening its digital presence. With the wide assortment of interesting delights available at Burger King, food fanatics can find everything right from cravers to desserts a click away on one of India’s favourite ordering apps – Swiggy!

Burger King is now all set to deliver a ‘melt in the mouth’ experience to its consumers at lightning fast speed, collaborating with Swiggy for a quick and seamless ordering experience. Swiggy is the exclusive pan India partner for Burger King and will take care of their logistics for all 23 outlets in Mumbai, Pune, Bengaluru, Delhi and Gurgaon.

“Burger King is one of the most popular quick service restaurants in the world and we are proud to associate with them as their online delivery partner. This partnership will go a long way in enhancing customer delight given Swiggy’s service levels and Burger King’s popularity. While expanding our catalog we expect to create a large impact in the hyperlocal delivery space - customers can expect to receive their favourite burgers in 35 mins from the comfort of their home”, said Nandan Reddy, Co-Founder, Swiggy.

“Online-Apps and Mobile penetration have changed the way business is being done worldwide. We believe tech-enabled solutions will give us a chance to keep pace with the customers. We are delighted to give our customers convenience and access to our burgers at a click of a button by partnering with India’s most effectual food ordering app - Swiggy”, shared Raj Varman, CEO at Burger King about the association.

He also further adds, “This strategic tie-up with Swiggy has opened avenues for faster growth. The brand has become stronger, better understood and more vibrant thus increasing our brand’s connect with discerning customers across the city and making available our gastronomic delights for their consumption. We are glad that most of the consumers can order Burger King and have it delivered to them in just less than 35 minutes through Swiggy.”

Burger King also announced as part of their first anniversary celebrations a limited edition special of the Bigg Boss Whopper, available in chicken, mutton and vegetarian variants. The Bigg Boss Whopper will be available on Swiggy as well till January 2016.

Related: YUM! Brands named one of the top learning and development companies

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