Budweiser beer is changing its name to America from 23rd May till November because of the Presidential election in the US.
The brewer is doing so in order to inspire drinkers to celebrate America.
During that period, cans and bottles of the beer will be adorned with US icons such as the Statue of Liberty, phrases from the Pledge of Allegiance and lyrics from “America the Beautiful” and “The Star Spangled Banner.”
The change will coincide with the Rio 2016 Olympic and Paralympic Games.
The marketing effort sent both Budweiser and “America" trending on Twitter in the United States, with social media users reacting in befuddlement and amusement.
Budweiser is owned by Anheuser-Busch InBev, which is based in Belgium.
How to start a restaurant in IndiaThere are a lot of scope of small or larger impact CSR that restaurants company can engage. Irrespective of the fact that its a single outlet brand…
Westin Hotels & ResortsWith over 12 years of culinary experience spanning across Italy and internationally acclaimed establishments, Chef Davide brings a wealth of…
KFCShe will also oversee KFC’s Financial Planning Analysis and Strategy functions.
Alcoholic BeveragesIndri is rewriting the rulebook with an unparalleled growth surge of 599% from the previous year, setting new benchmarks in the industry.
Copyright © 2009 - 2024 Restaurant India.