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Planning Dec, 08 2014

Bangalore-based Myra Vineyards plans to enter Delhi, Pondicherry by 2015

Headquartered in Bangalore, Myra\'s wines are infused with a passion for viticulture and from its vineyards emerge specialised and stylised wines in regular and vintage modes- fine wines.

By Franchise India Bureau
Bangalore-based Myra Vineyards plans to enter Delhi, Pondicherry by 2015

Myra Vineyards, founded by ex-banker and fine food and beverage enthusiast, Ajay Shetty is planning to enter Delhi-NCR and Pondicherry by March 2015, according to a PTI report.

"New Delhi and Pondicherry are the markets we are not currently present in, but we are working towards it, by end of this financial year we should be able to enter these two markets," Ajay Shetty, CEO, Myra Vineyards told PTI.

Headquartered in Bangalore, Myra's wines are infused with a passion for viticulture and from its vineyards emerge specialised and stylised wines in regular and vintage modes- fine wines that are crafted to demystify the wine-drinking experience.

The company has also expanded its operation to key destinations like Mumbai, Pune and Goa and is looking for a good growth by next financial year.

"My target is to double the sales and production in the next fiscal year. We have done around 85,000 bottles this fiscal year, going by the current numbers, I expect it to touch anywhere between 75 per cent to 80 per cent of growth in terms of bottles in the next fiscal year," shetty added further.

The group is also planning to introduce couple of new brands in the Indian market. This year, the company has launched two categories, Reserve at super-premium segment and Two-Headed Bird (THB), at the entry level segment.

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