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Launch Jan, 15 2015

Ballentines whisky unveils limited edition in India

These interesting packs are available in two styles; the Briefcase Tin is shaped in the style of a classic briefcase and includes eye-catching effects such as authentic metallic corner protections, to draw attention amongst more mature whisky enthusiasts.

By Franchise India Bureau
Ballentines whisky unveils limited edition in India

Ballantine’s, the European Scotch whisky brand has unveiled a unique selection of limited edition packs for its finest expression.

The packs will be available in India from February 2015 onwards, priced at par with regular Ballantine’s Finest.

Having recently commissioned a historian to trace the history of Ballantine’s from the early times of its founder, George Ballantine, the design of the two new Ballantine’s finest gift packs is inspired by one particularly engaging story, which captures the theory behind the square-shaped design of the bottle itself.

‘The Briefcase Story Edition’ explores the unusual shape of the iconic finest bottle, which some say was created so that American socialites could hide the whisky easily in their briefcases during the years of prohibition, should the cops come calling.

Others suggest that it’s the perfect shape for a salesman to hold two bottles in his briefcase, one to show to a client and another for perhaps celebrating the achievement of a personal sales target.

These interesting packs are available in two styles; the Briefcase Tin is shaped in the style of a classic briefcase and includes eye-catching effects such as authentic metallic corner protections, to draw attention amongst more mature whisky enthusiasts.

However, the Briefcase Zip is equally striking, boldly featuring materials such as satin lycra, and modern zip grips that imitate a padlock and key. 

“We are excited to launch these intriguing limited editions for our Finest expression, which will appeal to both Ballantine’s fans and whisky collectors. We wanted to share the richness of the Ballantine’s story on these innovative packs,” said Peter Moore, Global Brand Director for Ballantine’s.

Related: Food safety body FSSAI launches 'Clean Street Food' project

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