Restaurant Franchise Opportunities

amul Jan, 03 2017

Amul to sell its merchandise in its milk parlours across India

Amul India 3.0, the third edition, is a unique take on 50 years of India's history, the highs and lows, through the eyes of the adorable little Amul poppet.

By Franchise India Bureau
Amul to sell its merchandise in its milk parlours across India

The Amul girl has reached beyond the topical ads on newspapers with the company mulling over launch of merchandise based on her.

According to a top company official, once Amul takes a decision in the next 2-3 months, a range of items ranging from key rings to fridge magnets and polka dot frocks may be sold over its 8,000 Amul milk parlours across the country.

R S Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (GCMMF), said, "We will consider to come up with merchandise based around Amul butter girl. We will take a final decision on this in next 2-3 months."

GCMMF sells dairy products under the Amul brand.

"We can bring many merchandise like key rings, cups and frocks. We can sell these merchandise through our over 8,000 milk parlours across the country," he said.

"We are known from the campaign. So we are happy," Sodhi said, adding that the campaign, being run for last 50 years, has huge credibility.

"Amul girl has commented on everyone. Nobody has displayed anger. Amul girl is like daughter. We know what she is saying is correct," Sodhi said.

Amul India 3.0, the third edition, is a unique take on 50 years of India's history, the highs and lows, through the eyes of the adorable little Amul poppet.

Covering topical grounds and popular incidents from the contemporary context, this is the all new, comprehensively revised and updated edition.

The book has pieces by prominent writers, public figures and the subject of the hoardings themselves.

The writers, including Amitabh Bachchan, Shashi Tharoor, Jug Suraiya, Indrazit Hazra, Jai Arjun Singh, Santosh Desai, Naresh Fernandes, Angello Dias, Arnab Goswami and Karan Johar, have looked at how the Amul girl has over the years covered the nation's concerns and obsessions, specially politics, Bollywood and cricket.

Related: ​Amul milk producers to get payment directly from the banks

Click Here to add Comment
Please add your Comment
Rating
NEWSLETTER SIGNUP

Submit your email address to receive the latest updates on news & host of opportunities.

Most

Video

Magazines & Books

Read the latest franchising magazines and books to get comprehensive and up-to-date information on leading franchise systems, trends and more.

Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Restaurant India

Copyright © 2009 - 2017 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit www.franchiseindia.com/terms.