Thomas Cook (India) Ltd, an integrated travel and travel related financial services company, is all set to unveil its new and radical marketing campaign - 'Travel Smooth'. This marketing campaign has been designed to alleviate pain points encountered by travelers- pre, during and post trip. The communication serves to reinforce the message of the ease of travelling with Thomas Cook.

Talking about the campaign, Rakshit Desai, Executive Director, Thomas Cook (India) Ltd said: "Thomas Cook as the travel pioneer, with a heritage of over 170 years of service excellence and the inventor of several unique travel and marketing initiatives, has much to offer the traveler of today. Thomas Cook (India) Ltd is uniquely positioned in its ability to offer all travel related services under one roof. Introducing Travel Smooth reiterates our commitment in bringing back the joy of travel to our Indian customers."

TCIL's footprint currently, extends to over 216 locations in 78 cities across India, Mauritius & Sri Lanka and is supported by a strong partner network of 107 Gold Circle Partners (franchisee) and 180 Preferred Sales Agents in over 100 cities pan India.