Re-feel hits a hundred

Re-feel, a Kolkata based cartridge refilling company is enjoying the completion of the opening of a100 outlets across the nation. Alkesh Agarwal, CEO, Re-feel says, “As we celebrate the opening of 100 stores, we are looking to greet our customers with some exciting offers by the end of this month. The amazing achievement in such a short time span has boosted the confidence of Re-feel and we are looking forward to replicate the success in the near future.”

Presently, the company has stores from Jammu & Kashmir to Kerala and from Maharashtra to Assam. Besides the expansion, the company is also involved in spreading a ‘green’ message across the nation and has successfully created a massive awareness among the masses. The success of Re-feel has also reflected further on its franchisees. One of the franchisees said that they feel great to be a part of Re-feel, one of the leaders of the cartridge refilling industry.

The refilling market is approximately Rs 3000 crore industry. Re-feel now taps a major segment of the Indian market and presently leads the cartridge refilling industry in the country. The numbers are expected to multiply as the industry is still new and possesses great growth potential. The domestic market for printer cartridge refilling and remanufacturing has been estimated at Rs 3,000 crore, growing at 30 per cent annually. The cartridge refilling segment in India is highly fragmented, with almost 40,000 small refillers.