Raymond Limited recently launched economy brand Makers – adding a youth centric economy brand to its portfolio. Makers aims to replicate the success of northern and eastern markets here by covering 2,300 retail outlets via franchise spread across 216 towns in 33 districts by the fiscal year end.

The brand also announced the launch of India’s first insurance scheme for retailers in the State. This Group Personal Accident Policy provides annual insurance cover of up to Rs 10 lakh for Makers retailers and their two salesmen are also covered under this scheme. Raymond has always cared for its retail partners and this is a small gesture of acknowledging their contribution in the making of Makers brand in market.

Keeping in mind the preferences of the youth today, the Makers range has youth-centric vibrant designs, fancy colours and special emphasis on innovative finishes. The collection comprises a carefully selected design pallet ranging from stripes to self, micro structures and checks.