Pinkberry, an American yogurt retailer has joined the booming Indian yogurt market. It has signed a master franchise agreement with Mumbai-based JSM Corporation, a multi-unit restaurant and casual dining development organisation. India joins 17 other countries that have embraced Pinkberry.  

Ron Graves, Chief Executive Officer, Pinkberry said: “Critical to opening in India was to find a local partner who shared our values and was singularly focused on exceeding customer expectations day in and day out. We are proud to be working with the JSM Corporation team."

Pinkberry and JSM Corporation's partnership is focused on delivering a premium experience, comprised of its refreshing, light frozen yogurt, inspiring store environments and an exceptional service while incorporating regional nuances to best serve its new consumers in India.

Pinkberry has been innovating yogurt experiences since it launched in West Hollywood, California, in 2005. Currently, it has more than 175 stores worldwide and continues to lead the category globally.

JSM Corporation Pvt. Ltd is a portfolio that includes some of India's most successful restaurants like Shiro, Hard Rock Cafe and California Pizza Kitchen. JSM, through its subsidiaries, is the exclusive master franchisee for Hard Rock Cafe, California Pizza Kitchen and Trader Vic's across India.