An ethnic women’s wear brand Kazari launched its signature store in New Delhi. The brand under the label Kazari Apparels Pvt. Ltd marked its presence felt with its three outlets in Ujjain, Ranchi, Varanasi, Delhi and Patna while looking for rapid expansion pan India.

Originating from Ujjain in Madhya Pradesh, Kazari targeted towards bridging the fashion gap between tier I, II, III and IV cities especially in Indo western women's wear. Currently, it has three company owned stores and two franchise stores.

According to Dr Satish Kumar, the Managing Director, Kazari Apparels, “The brand Kazari has young, stylized fashionable, contemporary, bold and confident, highly comfortable, excellent dyeing, easily washable, colour lasting, dependable, skin-friendly yet traditional products for women.”

Kazari is planning store roll out in Bhopal, Indore, Jharkhand, Jamshedpur, Bokaro, Lucknow, Kanpur and Bihar. The area required to attain the franchise of the store is between 400-600 sq. ft, along with the investment of Rs 15-25 lakh.