G. M. Mills, a Home Décor products designer is all set to build retail presence of its new brand G. M. Home Fashions. Inventure, a management consulting is the retail and franchising partner of G.M. Mills Pvt. Ltd. The two have signed an agreement to expand the brands’ reach by opening retail outlets in India.

The company plans to open its first exclusive outlet in Mumbai by the end of 2011. It also recently entered into a shop-in-shop format with Home Town and Reliance Homes.

G.M. Mills Pvt. Ltd came up with G.M. Home Fashions to penetrate into the domestic market through a retail network. The company offers a wide range of designer products like bedspreads, curtains, rugs, carpets, placemats, cushion covers, table covers, bath linen and much more.