Charming, an Indian ethnic wear brand is all set for pan-India expansion via franchise route. At present the company has three company owned outlets and is now keen on taking the franchise route.

During the first phase of expasnion Charming, is looking for franchisees in the major cities of India, especially in north and west. However, the brand will not be opening in Delhi/NCR and Punjab.

The investment required for a franchisee is Rs 60-65 lakh and the area can range from 800 sq.ft to 1,000 sq.ft.