Mar, 19 2016

Swadeshi FMCG player over the MNCs

“Dant Kanti, Patanjali’s neem-based toothpaste will overtake other toothpaste brand by end of the year,” said Ramdev, whose Rs.2,000 crore company that makes everything from biscuits to soaps has been denting the market share of large multinational corpor

By Franchise India Bureau
Swadeshi FMCG player over the MNCs

Foreign consumer goods companies in India will soon have to do a headstand, said Baba Ramdev, yoga guru at a press meet in Bengaluru, commenting on the impact of Patanjali’s success on Indian arms of foreign consumer goods and food companies, reported Livemint.

“Dant Kanti, Patanjali’s neem-based toothpaste will overtake other toothpaste brand by end of the year,” said Ramdev, whose Rs.2,000 crore company that makes everything from biscuits to soaps has been denting the market share of large multinational corporations in India.

Ramdev’s confidence in Patanjali’s success comes at a time when sales of biscuits, creams and gooseberry (amla) juices have swelled over the past two years. The yoga guru anticipated Patanjali’s revenue to more than double to Rs.5,000 crore this year.

Patanjali had outlined plans to invest Rs.1,000 crore in expanding capacity, building an online sales channel and selling Ayurvedic products in overseas markets.

Kishore Biyani, Bollywood celebrities and entrepreneurs have endorsed Patanjali products that have started eating into the market shared by other FMCG players.

The yoga guru confirmed the proposed opening of food plants in Madhya Pradesh and Maharashtra, adding that more locations are being considered. “We will also open universities offering vedic and modern sciences,” he added while telling about his expansion plans for yoga education institutes.

Related: Mahindra to bring Carter’s Inc to India

Click Here to add Comment
Please add your Comment
Rating
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Sell Business 2017
Sell Franchise 2017
Daily Newsletter

Submit your email address to receive the latest updates on news & host of opportunities.

Most
Entrepreneur The Franchising World Retailer 2017




Recommended For You
Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Franchise India Holdings Ltd

Copyright © 2009 - 2017 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit www.franchiseindia.com/terms.

X

Tell us what you think!