Dec, 22 2016

Puma hopeful about its growth in Indian market

Puma witnessed 14 per cent rise in sales for calendar year 2015 at Rs 878 crore and in August got government approval to set up its own retail and e-commerce operations.

By Franchise India Bureau
Puma hopeful about its growth in Indian market

Months after getting FDI approval for single brand retail, German sportswear firm Puma is very bullish about Indian market and expects categories such as women's products, running and sport style range to drive future growth.

Abhishek Ganguly, MD, Puma India, said, "We are going to be very bullish about the India market..Prime driver of growth for Puma going forward will be new innovations and launches. Category wise, we are extremely excited about the women's products, running and sport style products."

Puma, which reported 14 per cent rise in sales for calendar year 2015 at Rs 878 crore, in August got government approval to set up its own retail and e-commerce operations.

Ganguly further added, "Our own e-commerce will be a very important strategy next year...We want to have direct engagement with our consumers, hence we are putting in lot of effort in communicating with our customers through our portal."

He also said, "We have had huge success in India in a very short time. While we have expanded our retail network.We have not expanded mindlessly. We never looked at opening stores as a marketing tool. We will keep same approach going forward".

Puma has opened about 25 stores this year. It currently operates 350 stores in 110 cities.

Related: Me n Moms launches store in Hyderabad

Click Here to add Comment
Please add your Comment
Rating
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Sell Business 2017
Sell Franchise 2017
Daily Newsletter

Submit your email address to receive the latest updates on news & host of opportunities.

Most
Entrepreneur The Franchising World Retailer 2017




Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Franchise India Holdings Ltd

Copyright © 2009 - 2017 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit www.franchiseindia.com/terms.

X

Tell us what you think!