Mar, 21 2016

Poney to open its second store in Delhi

Poney's new outlet will soon be opened at DLF Saket Mall, Delhi.

By Franchise India Bureau
Poney to open its second store in Delhi

Poney, a Malaysia- based kid's wear brand is opening its second store in Delhi next week. The brand will launch its spring-summer collection 2016 at DLF Saket Mall, reports Economic Times (ET).

Offering a range of 'supreme quality' apparel for infants and children up to 15 years of age, Poney also plans to introduce its high-end range called 'Enfants'.

"We see India as a potential market, because consumers here seek for quality and style. With an increase in the disposable income of the consumers; we are particularly eyeing at strata A and B segment of our target audience, as they seem to appreciate the quality and styling sensibilities of Poney," Albert Tan, Founder of Poney, told ET.

The brand plans to come up with classic silhouette, playful paint and soft abstract prints with decorative floral embellishments, romance lace and woven spandex materials to capture the essence of the season. The collection's colour palette will mainly focus on tones such as Maui blue, lemon meringue, blue curacao, bridal rose, apricot buff and silver birch.

Related: Catmoss seeks rapid expansion

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