Parle
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Indian Retailer Bureau Oct 01 2021 - 2 min readParle Agro has announced the launch of a 360-degree campaign for its drink B Fizz which has seen extraordinary success within a year of its launch. The brand has unveiled a new celebrity face too and has onboarded Arjun Kapoor to evoke a sense of boldness and fearlessness. The media campaign has been rolled out ...
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Indian Retailer Bureau Sep 17 2021 - 1 min readIndia’s leading packaged foods company Parle Products has forayed into the cereals category. The company has extended its popular brand 'Hide & Seek' in the cereals category. Through 'Hide & Seek Fills', Parle Products aims to produce nutritious cereals for an energizing breakfast and strengthen its product portfolio for consumers in all age groups. "Our ...