Oct, 04 2016

Krispy aims to spread its wings in Iceland by opening five more outlets

It is the second franchisee agreement the company has announced since it was taken private on July 27 in a US$1.35 billion sale to an affiliate of JAB Holdings Inc.

By Franchise India Bureau
Krispy aims to spread its wings in Iceland by opening five more outlets

In a bid to expand its market presence in Europe, Krispy Kreme Doughnuts Inc. has decided to add five more outlets in Iceland in the next five years. Recently, company has inked a franchisee agreement Hagar verslainr ehf. and had opened its first store in Reykjavik, capital of Iceland.

Hagar verslainr ehf. is a leading retailer in the market, with core activities in the grocery sector, including the Hagkaup brand. The Krispy Kreme shop is a part of Hagkaup’s Flagship HyperMarket located in the Smáralind Mall.

Shedding some light on the agreement, Gunnar Ingi Sigursson, Hagkaup’s chief executive said that Krispy Kreme is a great addition to our Hagkaup stores in Iceland. With this addition, now the company has marked its presence in 32 international countries including United States, United Kingdom, Puerto Rico etc.

As per the company’s statement which they released in June, its delicacies will be made available on U.S. military bases in Europe through a partnership with the Army & Air Force Exchange Services. The military group’s production plant in Gruenstadt, Germany, will produce and distribute fresh products daily to troops and their families at U.S. military bases in Belgium, Bulgaria, Germany, Greece, Italy, Netherlands, Portugal, Turkey and the United Kingdom.

It is the second franchisee agreement the company has announced since it was taken private on July 27 in a US$1.35 billion sale to an affiliate of JAB Holdings Inc. 

Related: Fi & Hi 2014 to launch regulatory handbook for bakery industry

Click Here to add Comment
Please add your Comment
Rating
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Sell Business 2017
Sell Franchise 2017
Daily Newsletter

Submit your email address to receive the latest updates on news & host of opportunities.

Most
Entrepreneur The Franchising World Retailer 2017




Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Franchise India Holdings Ltd

Copyright © 2009 - 2017 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit www.franchiseindia.com/terms.

X

Tell us what you think!