co-branding in retail
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Franchise India Bureau Sep 29 2017 - 1 min readCanada- based manufacturers of extreme weather outdoor gear and outerwear, Woodland targets to penetrate into 12 new cities across India. As a strategy, Woodland takes the co-branded route to broaden its product spectrum and tap the unexplored growth opportunities in the adventure domain. “By doing so, the brand is optimising its market potential to offer ...