Jun, 06 2016

Bumchums launches new range of Casual Wear for Women

​Bumchums, the casual wear brand from the House of Rupa, has launched a new range of casual wear for women. Labelled as Bumchums Women, the collection takes a fresh leap forward towards endorsing women who lead an active life.

By Franchise India Bureau
Bumchums launches new range of Casual Wear for Women

Bumchums, the casual wear brand from the House of Rupa, has launched a new range of casual wear for women. Labelled as Bumchums Women, the collection takes a fresh leap forward towards endorsing women who lead an active life.

The collection presents an exclusive range of active wear, leisure wear, lounge wear and relax wear available in multiple colours and styles.

“The designs are chic and classy, quite akin to the taste of young modern women who are independent, stylish, bold, fearless, and always on the go. We’ve blended superior cotton and spandex fabric so that women can stay comfortable yet stylish all day long”, said Rajnish Agarwal, Brand President, Rupa and Company Ltd.

Furthering adding to this, he said, “Inspired by celebrity looks and the latest catwalk trends, Bumchums Women bridges the gap between functional street-clothing and futuristic fashion. Each piece is crafted aesthetically and cut to perfection for that second look.”

Bumchums Women debuts with V-Neck and Round-Neck Tees, Lounge Pants and Capri’s. The next in line of production are printed tops and bottoms with attractive piping’s. 

Related: Marks & Spencer introduces new marketing campaign

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